The Perfect Pairing...

WENTE VINEYARDS PARTNERS WITH PREEMINENT INDIE CULTURE FESTIVAL, NOISE POP, FOR “DISCOVER THE WINE, DISCOVER THE MUSIC” ROLL-OUT, PAIRING WENTE’S FINEST WITH NOISE POP’S FINEST, WITH SYNERGISTIC PERFECTION

(San Francisco, CA) – WENTE VINEYARDS continues the strategic roll-out of its highly, innovative emerging artist series “DISCOVER THE WINE, DISCOVER THE MUSIC” by partnering with preeminent indie culture festival NOISE POP, to launch the festival’s inaugural and one-of-a-kind ARTIST/WINE pairings. Continuing his trademark pairings, fifth generation winemaker KARL WENTE has paired WENTE’S finest wine with key NOISE POP artists, creating the perfect synergistic blend, while putting an engaging spin on their sponsorship of all three SWEDISH AMERICAN HALL gigs.

Swedish American Hall performing artists will receive custom wine pairings by WENTE, with a special tip-of-the-hat to headliner’s BOB MOULD (2/28); THE MOUNTAIN GOATS (2/25) and THAO NGUYEN (2/26). WENTE’S strong presence continues at NOISE POP with special pourings at all Bender’s “Happy Hours” and at Pop N Shop (2/28).

Comments WENTE: “It’s all about authenticity. WENTE is the oldest, continuously family-owned and operated winery for more than 125 years. While NOISE POP is the premiere indie culture, destination event, since 1993. With DISCOVER THE WINE, DISCOVER THE MUSIC, we clearly have a passion for wine and music. What better place to continue this unbeatable combination than at NOISE POP. Our credo has always been: Good Food, Good Wine, Good People, Good Music.”

KARL WENTE continues his unique wine/music pairings with a scheduled appearance at the ROCK & ROLL HALL OF FAME MUSEUM in Cleveland where he will conduct a special invite only tasting on Wednesday, March 11 at 2:30 p.m. He then segues to SXSW on Thursday, March 19 and Friday, March 20 where he will host the Wente Vineyards “Discover The Wine, Discover the Music” - WINE BUS, which offers free rides, wine tastings and live musical performances from12 noon – 6 p.m. Additionally, Wente will sponsor the VIP Green Room at the Take Root Records/Rock River Music/Noise Pop official SXSW party, once again offering its popular artist/wine pairings to the great delight of all in attendance.

Wente Vineyards in Livermore, CA is the country’s oldest, continuously operated family-owned winery, drawing from 3,000 acres of sustainably farmed Estate vineyards. For more than 20 years, it has enjoyed close ties to the music scene with their popular Summer Concert Series.
Since 1993, the widely respected, multi-media Noise Pop Festival has given a voice and valuable exposure to emerging artists and underground legends of music, arts and film. The festival is the preeminent event supporting indie culture across the board.

Following are the Discover the Wine, Discover The Music – Noise Pop Pairings:

MOUNTAIN GOATS Pairing Red: Southern Hills Cabernet Sauvignon
Pairing White: Louis MelSauvignon Blanc

PAPER CUTS Pairing Red: Sandstone Merlot
Pairing White: Morning Fog Chardonnay

THAO NGUYEN Pairing: Louis Mel Sauvignon Blanc

DAVID DONDERO Pairing: Southern Hills Cabernet Sauvignon

SEAN SMITH Pairing: Sandstone Merlot

COLOSSAL YES Pairing: Morning Fog Chardonnay

BOB MOULD Pairing: Southern Hills Cabernet Sauvignon

MARK EITZEL Pairing: Morning Fog Chardonnay

DONOVAN QUINN Pairing: Sandstone Merlot

JASON FINAZZO Pairing: Louis Mel Sauvignon Blanc

For more information on Wente/Discover, please visit www.wentevineyards.com/discover.

You can also share your favorite pairings at www.DiscovertheWineDiscovertheMusic.ning.com.

For more information on Noise Pop, please visit www.noisepop.com